As the weekend editor, I wrote all the content on the website and social media accounts for the days Saturday and Sunday. During that time, I researched trending pop culture and celebrity stories on social media, blogs, and paparazzi agency websites to create buzz-worthy stories.
Based off limited market research, we identified key celebrities that resonated with readers. We then strategically featured these celebrities on the front of weekly round-up posts to get readers to the website and to click on other stories. I occasionally developed creative theme posts that interested our audience such as red carpet looks, fashion trends, and “best of” slideshows of key celebrities.